ಬೆಂಗಳೂರು,ಮೇ.22:
ಕರ್ನಾಟಕದ ಅತ್ಯಂತ ಪ್ರತಿಷ್ಠಿತ ಸಂಸ್ಥೆ ಮೈಸೂರು ಸ್ಯಾಂಡಲ್ ಸೋಪ್ನ ರಾಯಭಾರಿಯಾಗಿ ಬಹುಭಾಷಾ ನಟಿ ತಮನ್ನಾ ಭಾಟಿಯಾ ಅವರನ್ನು 2 ವರ್ಷಗಳ ಅವಧಿಗೆ ಸರ್ಕಾರ ನೇಮಕ ಮಾಡಿದೆ.
ಇದಕ್ಕೆ ಅವರಿಗೆ 6.2 ಕೋಟಿ ಸಂಭಾವನೆ ನೀಡಲಾಗುವುದು ಎಂದು ಸರ್ಕಾರ ಪ್ರಕಟಣೆಯಲ್ಲಿ ತಿಳಿಸಿದೆ.
ಕರ್ನಾಟಕ ಸೋಪ್ಸ್ ಅಂಡ್ ಡಿಟರ್ಜೆಂಟ್ಸ್ ಲಿ..ನ ಅಧಿಕೃತ ಬ್ರಾಂಡ್ ರಾಯಭಾರಿಯಾಗಿ ಕು. ತಮನ್ನಾ ಭಾಟಿಯ ಇವರನ್ನು 2 ವರ್ಷ ಮತ್ತು ಎರಡು ದಿನಗಳ ಅವಧಿಗೆ ರೂ.6.20 ಕೋಟಿ ವೆಚ್ಚದಲ್ಲಿ ನೇಮಕ ಮಾಡಿಕೊಳ್ಳಲು ಕರ್ನಾಟಕ ಸಾರ್ವಜನಿಕ ಸಂಗ್ರಹಣೆಗಳಲ್ಲಿ ಪಾರದರ್ಶಕತೆ ಅಧಿನಿಯಮ-1999ರ ಕಲಂ 4(ಜಿ)ರಡಿ ಪ್ರದತ್ತವಾದ ಅಧಿಕಾರ ಚಲಾಯಿಸಿ, ವಾಣಿಜ್ಯ ಮತ್ತು ಕೈಗಾರಿಕಾ ಇಲಾಖೆಗೆ ಪಾರದರ್ಶಕತೆ ಕಾಯ್ದೆಯಿಂದ ವಿನಾಯಿತಿ ನೀಡಿದೆ ಎಂದು ತಿಳಿಸಿದೆ.
ರಾಜ್ಯ ಸರ್ಕಾರದ ಈ ನಿರ್ಧಾರ ಇದೀಗ ಇವರ ವಿವಾದಕ್ಕೆ ಕಾರಣವಾಗಿದೆ. ಕರ್ನಾಟಕ ರಕ್ಷಣಾ ವೇದಿಕೆ ಸೇರಿದಂತೆ ಹಲವು ಸಂಘ ಸಂಸ್ಥೆಗಳು ಸರ್ಕಾರದ ನಿರ್ಧಾರವನ್ನು ಪ್ರಶ್ನಿಸಿವೆ.
ಮೈಸೂರು ಸೋಪ್ಸ್ ಮತ್ತು ಡಿಟರ್ಜೆಂಟ್ಸ್ ಲಿಮಿಟೆಡ್ ತನ್ನ ಬ್ರಾಂಡ್ ಅಂಬಾಸೆಡರ್ ಆಗಿ ಬಾಲಿವುಡ್ ನಟಿ ತಮನ್ನಾ ಭಾಟಿಯಾ ಅವರನ್ನು 6.2 ಕೋಟಿ ರೂಪಾಯಿ ತೆತ್ತು ನೇಮಕ ಮಾಡಿರುವುದು ಅವಿವೇಕದ, ಅಸಂಬದ್ಧ, ಅನೈತಿಕ, ಬೇಜವಾಬ್ದಾರಿಯುತ ತೀರ್ಮಾನವಾಗಿದೆ ಎಂದು ರಕ್ಷಣಾ ವೇದಿಕೆ ಅಧ್ಯಕ್ಷ ನಾರಾಯಣ ಗೌಡ ಟೀಕಿಸಿದ್ದಾರೆ.
ಈ ಕಂಪನಿಯು ಕರ್ನಾಟಕದಲ್ಲಿ ಅತ್ಯಂತ ಜನಪ್ರಿಯ ಬ್ರಾಂಡ್ಗಳಲ್ಲಿ ಒಂದಾಗಿದೆ ಮತ್ತು ಇದರ ಪ್ರಾಥಮಿಕ ಗ್ರಾಹಕರು ಕನ್ನಡಿಗರಾಗಿದ್ದಾರೆ ಎನ್ನುವ ಕನಿಷ್ಠ ತಿಳಿವಳಿಕೆ ಈ ನೇಮಕ ಮಾಡುವಾಗ ಇರಲಿಲ್ಲವೇ? ಐತಿಹಾಸಿಕ ಮತ್ತು ಸಾಂಸ್ಕೃತಿಕ ಮೌಲ್ಯವುಳ್ಳ ಕಂಪನಿಯ ಬ್ರಾಂಡ್ ಅಂಬಾಸಿಡರ್ ಆಗಿ ಬಾಲಿವುಡ್ ನಟಿ ತಮನ್ನಾ ಭಾಟಿಯಾ ಅವರೇ ಬೇಕಿತ್ತೆ ಎಂದು ಪ್ರಶ್ನಿಸಿದ್ದಾರೆ.
ಕರ್ನಾಟಕದಲ್ಲಿ ಅನೇಕ ಪ್ರತಿಭಾವಂತ ಮತ್ತು ಜನಪ್ರಿಯ ಕನ್ನಡ ನಟಿಯರು ಇದ್ದಾರೆ. ಅವರನ್ನು ಬ್ರಾಂಡ್ ಅಂಬಾಸಿಡರ್ ಆಗಿ ನೇಮಿಸಿದರೆ, ಕನ್ನಡಿಗರ ಮನಸ್ಸಿಗೆ ಹತ್ತಿರವಾಗುವುದರ ಜೊತೆಗೆ ಸ್ಥಳೀಯ ಕಲಾವಿದರಿಗೆ ಪ್ರೋತ್ಸಾಹ ನೀಡಬಹುದಾಗಿತ್ತು. ಆದರೆ ಕರ್ನಾಟಕ ಸರ್ಕಾರ ಮತ್ತು ಮೈಸೂರು ಸೋಪ್ಸ್ ಕಂಪನಿಯು ಕನ್ನಡ ನಟಿಯರನ್ನು ಕಡೆಗಣಿಸಿ ಬಾಲಿವುಡ್ ನಟಿಯನ್ನು ಆಯ್ಕೆ ಮಾಡಿರುವುದು ಕನ್ನಡಿಗರ ಭಾವನೆಗಳಿಗೆ ಧಕ್ಕೆ ತರುವಂತಿದೆ ಎಂದಿದ್ದಾರೆ
ತಮನ್ನಾ ಭಾಟಿಯಾ ಕರ್ನಾಟಕದ ಸಂಸ್ಕೃತಿ, ಭಾಷೆ, ಅಥವಾ ಮೈಸೂರು ಸೋಪ್ಸ್ನ ಇತಿಹಾಸದೊಂದಿಗೆ ಯಾವುದೇ ನೇರ ಸಂಬಂಧ ಹೊಂದಿಲ್ಲ. ಇಂತಹ ಸ್ಥಿತಿಯಲ್ಲಿ ಅವರನ್ನು ಬ್ರಾಂಡ್ ಅಂಬಾಸಿಡರ್ ಆಗಿ ಆಯ್ಕೆ ಮಾಡುವುದು ಸಂಪೂರ್ಣವಾಗಿ ಅಪ್ರಸ್ತುತವಾಗಿದೆ ಎಂದು ಅಸಮಾಧಾನ ವ್ಯಕ್ತಪಡಿಸಿದ್ದಾರೆ.
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